MALLY BEAUTY INVITES YOU TO FIGHT THE POWDER
Toss Your Translucent Powder In Favor Of Mally’s Must-Have Alternative
Cakey. Flakey. Chalky. Pasty. So-called “translucent” powder is the enemy of an ageless, radiant complexion—and makeup maven Mally Roncal is on a mission to eradicate it. As the leader of the war on powder, Mally is issuing a battle cry, encouraging women to take a pledge to “Fight the Powder.”
On Tuesday, May 8th, Mally and her “Fight the Powder” squad will encourage women to take a stand against translucent powder by trading in their old compact for Face Defender, Mally’s completely clear, genius alternative to traditional powder. The event is taking place outside of Grand Central Terminal, where Mally and her beauty team will encourage commuters to participate in a makeup trade-up courtesy of Mally Beauty. The first 50 women to take the pledge will receive Mally’s Face Defender.
Mally and her “Fight the Powder” team will be on site to reveal the dangers of using the typical translucent powder and educate women on the mattifying, pore minimizing, makeup setting benefits of Face Defender. Women who make the smart choice to toss their powder will receive a branded pink compact mirror with a QR code linked to a video featuring exclusive tips and discounts from Mally.
What: Fight the Powder with the Mally Beauty Team
When: Tuesday, May 8, 2012: Rush Hour
§ 6:30 am – 9:30 am
§ 4:00 pm – 7:00 pm
*Rain Date: Tuesday, June 19, 2012
Where: Outside of Grand Central Terminal
For my non-New York readers, Mally Beauty also has a Facebook App for those who would like to take the pledge against translucent powder too!
Did you know that translucent powder can age you? Check out Mally’s suggestions on how to Combat Common Beauty Blunders. For more beauty tips, tune in to Mally’s weekly UStream show that airs live every Tuesday from 8-9 p.m. EST.